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The beginning of .xxx domain name disputes (2 February 2012) (New Zealand)

Baldwins

In the months leading up to the introduction of .xxx sponsored top level domains, thousands of companies worldwide rushed to defensively register their .xxx domains and thereby protect their brand names. Some companies publicly criticised the new scheme, stating that cybersquatting and domain name disputes would certainly increase.

Since .xxx domain names became generally available for registration on 6 December 2011, at least five domain name complaints have been lodged with the official dispute resolution bodies.

The first complaint was filed with the World Intellectual Property Organization (WIPO) on 29 December 2011 by VIPINDIRIM, the company behind eCommerce giant, Markafoni (reportedly valued at US$200 million).

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