Lacoste shakes up New Zealand trade mark law (1 May 2017 ) (New Zealand)

A J Park

Most businesses know the importance of registering trade marks. But registration is only the first step. It’s just as important to keep track of intellectual property as a business evolves, or else trade marks may become vulnerable to revocation.

The Supreme Court’s recent decision in Crocodile International Pte Ltd v Lacoste[2017] NZSC 14 has redrawn the law around trade mark non-use revocations in New Zealand.

Lacoste signals that trade mark owners need to use their trade marks consistently, in the form in which they are registered, or risk losing trade mark protection. Trade mark owners with registrations in New Zealand and Australia should also be aware of key differences between the laws of both countries.

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